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Q. How important are the following industries for providing jobs for Australians into the future?

Very important Quite important Somewhat important Not very important Don’t know
Mining 64% 24% 7% 2% 3%
Construction 58% 30% 9% 0% 2%
Manufacturing 55% 29% 12% 2% 2%
Tourism 53% 33% 11% 1% 2%
Retail 47% 35% 13% 2% 2%
Hospitality 46% 38% 12% 1% 3%
Finance 39% 38% 18% 3% 3%
Telecommunications 39% 37% 18% 3% 3%

Respondents regard the mining (64%), construction (58%) and manufacturing (55%) industries to be the most important for providing jobs for Australians in the future.

This was followed closely by the tourism (53%), retail (47%) and hospitality (46%) industries.

The finance (39%) and telecommunications (39%) industries are the most likely to be seen as only ‘somewhat important’ (18%) for providing jobs.

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Q. Thinking about Australian industries, how would you rate the current state of the following industries?

Total good Total poor Very good Good Poor Very poor
Mining 85% 15% 76% 9% 2% 13%
Construction 77% 23% 47% 30% 7% 16%
Hospitality 81% 19% 46% 35% 7% 12%
Tourism 81% 19% 45% 36% 7% 12%
Finance 76% 24% 44% 32% 8% 16%
Telecommunications 78% 22% 43% 35% 11% 11%
Media 72% 28% 38% 34% 12% 16%
Agriculture 75% 25% 36% 39% 9% 16%
Retail 75% 25% 26% 49% 16% 9%
Manufacturing 62% 38% 19% 43% 22% 16%

76% rate the state of the mining industry as very good – the only industry to score above 50%. However at least 75% think all other industries except manufacturing are in a very good or good state.

Only 19% rate manufacturing as very good – and 38% rate it poor or very poor.

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Q. And which of these industries are the three most important for Australia’s economic future?

Total Vote Labor Vote Lib/Nat Vote Greens
Mining 67% 77% 67% 61%
Agriculture 58% 57% 59% 58%
Tourism 46% 47% 43% 56%
Manufacturing 37% 30% 40% 36%
Construction 25% 26% 26% 31%
Finance 21% 18% 23% 17%
Retail 17% 18% 17% 12%
Telecommunications 14% 16% 11% 20%
Hospitality 10% 10% 9% 6%
Media 1% 1% 1% 1%
Don’t know 4% * 4% 3%

Australia’s most important industries are thought to be mining (67%), agriculture (58%), tourism (46%) and manufacturing (37%). Opinions are consistent across voter groups in terms of order of importance.

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Essential Report

Two Party Preferred: 05 March 12

Labor
44+/- 0
Coalition

56+/- 0

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