Sep
20

Rating the Media

Q. Overall, how would you rate the media (newspapers, TV, radio, internet) for their reporting of Federal politics  – thinking about their coverage both before and after the election?

Total Vote Labor Vote Lib/Nat Vote Greens
Total good 32% 35% 37% 20%
Total poor 23% 23% 18% 37%
Very good 7% 8% 7% 2%
Good 25% 27% 30% 18%
Average 40% 37% 43% 37%
Poor 9% 7% 9% 13%
Very poor 14% 16% 9% 24%
Don’t know 6% 5% 2% 6%

32% think media reporting of Federal politics has been good, 23% poor and 40% average. Greens voters are most likely to think it has been poor (37%).

Q. Overall, do you think media reporting – both before and after the election – favoured the Labor Party, favoured the Liberal and National parties or gave fair coverage of all parties?

Total Vote Labor Vote Lib/Nat Vote Greens
Favoured the Labor Party 23% 12% 39% 9%
Favoured the Liberal and National parties 17% 27% 8% 29%
Gave fair coverage of all parties 44% 49% 42% 43%
Don’t know 17% 11% 12% 18%

23% think media reporting favoured the Labor Party and 17% think it favoured the Liberal and National parties – while 44% think it gave fair coverage to all parties. 39% of Coalition voters thought the media favoured the Labor Party – compared to 27% of Labor voters thinking it favoured the Coalition. 

September 20, 2010   //   Essential Report 100920 20th August 2010   //   4 Comments   //   Tags: , , ,
  • Pete

    So if I think the media usually do a crap job, in response to the first question I’d probably response ‘average’ as to me at least it means ‘the same as usual’. Seriously guys… http://youtu.be/2yhN1IDLQjo

  • http://www.theunspun.com.au/?p=160 The Punch: Stop the presses: the media aren’t that crap « The Unspun

    [...] hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent [...]

  • http://topsy.com/www.essentialmedia.com.au/rating-the-media/?utm_source=pingback&utm_campaign=L2 Tweets that mention Rating the Media « Essential Media Communications — Topsy.com

    [...] This post was mentioned on Twitter by Ryan Egan and Media Alliance, Stephen Hahn. Stephen Hahn said: RT @mediaalliance: Essential Media has examined public perceptions of media coverage of the Fed election in a new poll http://bit.ly/9raNaT [...]

  • http://alexwhite.org/2010/09/no-good-news-for-journos-in-essentials-latest-numbers/ No good news for journos in Essential’s latest numbers | AlexWhite.org

    [...] last Essential Report asked about people’s satisfaction with the media reporting on the [...]

Essential Report

Two Party Preferred: 05 March 12

Labor
44+/- 0
Coalition

56+/- 0

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