Save our Marine Life

Saving Sandy

Protecting our unique marine environment

The waters off Australia’s south-west coast are full of unique marine life, yet less than 1% of the region is protected.

EMC is working with the Save Our Marine Life alliance to build public awareness and lobby the Federal Government to significantly increase protection.

Save Our Marine Life centres around an online hub, which channels supporters into actions like petitions, videos and an interactive flash marine survival game – ‘Unprotected Waters’.

Supporters can also follow developments on Twitter through campaign mascot Sandy the Seal.

Extensive research informed the framing and development of Save Our Marine Life – identifying the strong connection Australians feel with the ocean.

“When this campaign started there was a low level of awareness about the south-west region,” said Client Manager Paul Sheridan.

“But we found people responded strongly to wanting to protect marine life that’s uniquely Australian – building that sense of connection to the region has underpinned our campaign strategy.”

Visit the website: http://www.saveourmarinelife.org.au

EMC Campaigns