Every Australian Counts

Revolutionising Disability Services

A coalition of organisations representing people with a disability, families and carers and specialist disability service providers approached Essential Media to produce a website for a campaign for a National Disability Insurance Scheme.

Essential Media developed a research-based digital campaign, Every Australian Counts, which brings the NDIS to life, showing how it will make a dramatic difference to people with disabilities, their families and carers.

The campaign website, now with 75,000 supporters, acts as a hub for grassroots community activism and has built a strong presence in family rooms, community halls and parliaments across Australia.

The campaign uses social networking, direct email appeals and high-quality video content, integrating online and face-to-face campaign actions to bolster support across the community.

We saw this in August 2011, when a national DisabiliTEA event saw more than 900 groups – a total of 40,000 people – come together in support of the NDIS.

Days after these events, the Federal Government agreed to begin the groundwork necessary to make the NDIS a reality.

The campaign continues, with the goal to see the NDIS fully implemented.
See this historic campaign in action at www.everyaustraliancounts.com.au.